• Shout about brains!

    Since neurogenesis was proven in 2009, it has been obvious the future is going to be a very different place ... and humanity needs a vehicle to take them there! This is it!

  • Set a new direction

    Historic observation has given way to scientific fact, challenging conventional wisdom. We now have a new language with which to consider people.

  • Change language - change culture

    Where we expand the brains language register, we see a shift in thinking, beliefs, and thus, behaviour & culture. The Dux Method is your route to the language register required to future proof your organisation.


real views from real people leading change in the real world

The next step forward in the world of change

by Randy Schenkat - former work colleague to Dr. William.E.Deming. Author of Quality Connections, Winona (MN) council for quality.

“I worked directly with W.E. Deming on his 'System of Profound Knowledge', David Bovis, has found and detailed what Dr Deming was looking for before he passed away. This is exceptional and the next step forward in the world of organisational Change”

Upgrade your mind using neuroscience facts

by Levent Turk - Ex Toyota GM and Author of 'Operational Excellence and Respect'

For managers who want to create a change, it is always tough to deal with resistance and convince people. Imagine an approach that turns resistance into a development opportunity that everybody enjoys. This is the power of the DUX Method. Just by reorganizing what you already have in your brain and mind, you can be much more effective in changing things around you. I am a former Toyota GM who leads Lean Transformation programs at non-Toyota companies. Experience taught me that expertise in systems like Lean is insufficient to bring sustainable change. The resistance is usually there; however, I believe using it as an excuse for program failure cannot be justified. Often, the resistance is not caused by people but by the way change is managed. Moreover, resistance hurts people more than it harms the change. I was developing an approach to improve workplace culture by principle-based practice when I first met the DUX Method. Its simplicity and impact impressed me. Since that day, I am more effective in managing the change together with the people concerned. The DUX Method is not so much about learning new things as it is about upgrading your mind using neuroscience facts, in just a few days to make the rest of your life highly effective.

Revolutionising Change

by Robert Camp - Senior Lean Coach, State of Arizona

What distinguishes David from others, is that he has applied his brilliance in practical ways that are revolutionizing the way people think about change. I’ve spent 30 years in the field of change. 99% of the consultants in that field make programs and tools their first step. That methodology fails. Instead, David starts in the minds of the leaders. He teaches them how their thoughts and subsequent actions actually determine the success or failure of the change they undertake. Through a series of stimulating trainings, David causes leaders of all stripes to examine where they want to go, and to prepare their thought process to arrive there successfully. I understand that my recommendation lacks all the “he did this, and then he did that, and we’re a success as a result.” That’s not David’s approach. It would be more accurate to say: “David caused me to look behind my thoughts and behaviour, to align them with the objectives I’d set.” David won’t take credit for your success, but he can sure help you to make yourself successful.

A Thought Through and Thoughtful Approach.

by Tim Otter - Ex Global Defence Business Development VP, Chairman of NBC and CBRNUK, now CEO, leading a multi-disciplinary consultancy

In more than 20 years of working with David as a colleague and an adviser, he has always impressed as a thoughtful and thinking leader. His DUX approach of getting people to understand WHERE they are going WHY they are going there HOW they are going to get there and WHY they need to work in a certain way to get there is very effective. It breeds trust and effectiveness. No more so than in the Business Development and Sales arenas. Getting people to think for themselves and work effectively and to a purpose rather than rushing around selling things is a good return on effort and resources, resulting in long term benefits for both sides.

Save yourself from the relativity of management theorists and gurus.

by Levent Turk - Ex Toyota GM and Author of 'Operational Excellence and Respect'

Business changes so fast! New approaches and knowledge about change management are expanding like a big bang. Even if you synthesize them and create an effective management model, you will have to change it before making it common practice in your team. What if you could teach your team to fish, rather than giving the fish? In the last decade, neuroscience revealed facts about the human brain that do not change. These findings are powerful, as understanding them can save managers from the relativity of management theorists or gurus. The DUX Method shows how to manage the change much more effectively, based on how the human brain works and what it wants. In this course, David Bovis takes you to Gemba inside the brain, shows you what is going on there under the light of neuroscience, and brings you back with a reliable user manual, the DUX Method.

Having your eyes opened for good

by Karl Robinson - International procurement lead in the aerospace industry

After so many years of research and learning, David has produced a package that helps us understand, and explain our behaviour in the workplace. Not only does it open our eyes to a new dimension, it helps us realise that all wastes generated by business start with the brain activity that precedes behaviour. We learn that, like an iceberg, what's under the surface (our subconscious thought) is more dominant than what we think we are controlling (our conscious thought). This learning enables us to see our businesses in a new light. We come to understand why certain management styles are more effective, and how to harness the power of psychology to change a business, it's culture, it's performance and it’s results. It is the bit we've been missing. This is the most powerful learning I have ever done. Once you've had your eyes opened, you can never go back to seeing things how you did before.” Karl Robinson, MCIPS

The Key

by Mark Hurst - former Global Transformation Lead at Hewlett Packard and Global Problem Management Capability Leader at DXC Technology

I'm loving what you are doing at the moment; I think it is THE key element that needs to be addressed in many aspects of life.

I wouldn't have believed what was possible

by Paul Lyons - former Managing Director of Eurofilter, now MD of 'Delivered Strategy'

"We had made ​losses for ​​5 years prior to engaging Duxinaroe. The in-year benefits that followed, included 63% EBITDA improvement, 7.5% Sales increase, a massive service level improvement taking us to 98% OTD, 33% stock reduction, reduced floor space, downtime removal, cost downs and wholesale culture change. These can all be attributed to the course Duxinaroe delivered at the end of 2008. ​It provided Eurofilter the change a number of extensive and expensive 'Lean Six Sigma' implementation efforts failed to deliver over the preceding 6-7 years, it helped us see beyond the tools and process and understand what really makes an organisation work! If I had tried to tell me what was possible before we worked with Duxinaroe, I wouldn't have believed me."

Successful, sustainable change

by Jim Longton - former senior executive MD/CEO of several large international manufacturing companies in the UK, USA, Portugal and South Africa

For change to take place you need receptive minds. You need minds that are open to new ideas and new possibilities. The work David has done over the past ten years or so has developed the Dux Method. The Dux Method combines many years of practical ‘hands on experience’ with psychology and neuroscience to provide a five-step programme to achieve meaningful, sustainable change, in the behaviour and attitude of people in the organisation. Success or failure is a consequence of Behaviour and Attitude. I am convinced The Dux Method will lead to success.

Your Instructor

The Dux Method - Creator

David Bovis

David has more than 30 years of industry and advisory experience supporting change initiatives from shop-floor to boardroom across Europe in organisations such as SMITHS, Bombardier, GEA, CNH, Aryzta, Yorkshire Water, AIRBUS and GKN. He has studied extensively to establish a deep understanding of the psychology and neuroscience required to affect a continuous improvement culture, culminating in models he has introduced to a range of organisations, affecting practical change. Results include reversing significant profit-drop and 'turnaround to profit', from loss making positions. The Dux Method, is the advanced approach to Leadership and organisational performance improvement he evolved over a 30 year career. Influence came from East and West manufacturing history, the evolution of Leadership 'best-practice', Eastern and Western philosophy, and psychology, ahead of the inclusion of the latest advances in neuroscience. This ‘neuroscience of change’ approach is now being introduced to a broad client base, at scale via this online course. An example of a global organisation whose transformation team have integrated the #BTFA model into every step of their change programme, with the support of their Global VP of transformation, ('ex Philips BV', Philip Holt), is GKN Aerospace. In recent years, David has presented his ideas and models to the AME (Association of Manufacturing Excellence), The World Manufacturing Forum and sits on the advisory board to two innovative leadership development projects, one focused on the use of advanced technology and the other focused on transformational leadership in the legal arena.


Levent Turk

Levent has over 30 years of hands-on, senior leader experience at TOYOTA, MAN, VW, Karsan, and Alstom., holding various positions including COO, Board member, and Director. At Toyota for 15 years in Japan, Turkey and Europe, Levent was GM of Production and Quality ahead of his appointment as Engineering and Purchasing Director, ultimately becoming Toyota 'TME Turkey' President. Double degree qualified with an MBA, Levent speaks 5 languages including fluent Japanese. Beyond Toyota, he has undertaken management roles in numerous turnarounds and transformations, acquiring best practice methods from some of the top performing OEMs in the world. He has strong expertise in designing, planning, implementing, and managing efficient and flexible operations. His approach to performance improvement is based on sustainable operational excellence through cultural development. Levent learned the Toyota Production System in Toyota Japan and implemented it in detail at established and greenfield European Toyota Plants. Using the knowledge gained, Levent has since managed two successive Lean Transformations at automotive OEM’s Karsan and MAN. In recent years Levent has run his own consulting, advisory and implementation practice, joining forces with Duxinaroe in 2020. Levent is currently advisor to the board at several automotive manufacturers. Levent published his first book ‘Operational Excellence and Respect’ in 2020 and is now leading the project to convert 'The Dux Method' and his own approach into the on-line training courses you can find here, at the Dux Academy.

The Bovis Cycle


The BTFA (Believe-Think-Feel-Act) model was designed over a decade, while leading change around Europe and studying psychology and neuroscience. It takes all the pertinent points, filters out all the noise and leaves the student with a robust understanding of people and how their brain functions, before they act/react in different circumstances. Four lessons in this chapter, Believe (Wiring), Think (Firing), Feel (Chemical neurotransmitters) and Act (Behaviours), ensure leaders better understand the actual process of change being navigated in people and what their own words and actions can trigger in others.
A circle with four outer points representing the four words Believe, Think, Feel and Act. In the centre of the circle are four icons showing the brain, thinking, thinking and feeling and the output from brain activity

Course curriculum

  • 1


    • Introduction - 2

    • Disillusion

    • Improving Process and Systems

    • Improving Strategy

    • Developing Culture

    • Renascence

  • 2

    1. BTFA (Understand people as brain and mind)

    • Beliefs - Introduction

    • Predictions

    • Network of Beliefs

    • Signals, wire, cable

    • Autopilot

    • Beliefs are wiring patterns

    • Neurogenesis and neuro plasticity

    • How do we learn, why do we forget?

    • Complex business language

    • Think - Introduction

    • Most thoughts are unconscious

    • Changing others' thoughts

    • Are dreams real?

    • Why different opinions?

    • Why do I have conflicting thoughts?

    • Limitations of the brain - 1. Selective attention

    • Limitation 2. Filling in the blanks

    • Limitation 3. Effect of emotions

    • Limitation 4. Energy balance

    • Limitation 5. Working memory capacity

    • Limitation 6. Fallible long term memory

    • Consequences of the limitations

    • Are we helpless?

    • The brain's main job

    • The hamster wheel

    • Feel - Introduction

    • What are feelings?

    • Thoughts and chemicals (Chicken and Egg)

    • Firing produces chemicals

    • Firing produces chemicals

    • Chemicals drive firing

    • The voting system

    • Chemicals and feelings

    • Neurotransmitters' recycling

    • Neurotransmitter systems

    • Positive and negative emotions

    • Neurotransmitters associated with negative emotions

    • Neurotransmitters associated with positive emotions

    • Neurotransmitters associated with positive emotions

    • Further insights

    • You can choose chemicals

    • New Dux

    • The peace

    • Act - Introduction

    • Lens Shop. Dux's theory of control fails

    • ... because of the way he sees others

    • ... because of his distorted lenses

    • Improving the lenses

    • Psychology shop

    • Neuroscience Shop

    • Experience Shop

    • New lenses

    • A new life

  • 3

    2. SURVIVE (Understand brain surviving environment)


  • 4

    3. ADAPT (Understand brain change in context of environment)


  • 5

    4. ALIGN (Understand the brain-mind aspect of horizontal and vertical alignment)


  • 6

    5. DEPLOY (Understanding the brain-mind aspect of effective strategy deployment)


BTFA for sustainable performance improvement

Meet your challenges 'Head-On!'

"This course addresses those root cause issues, which plague most boardrooms at one time or another." "This is the most thorough approach to improving organisational culture and performance I've seen." Bovis combines more than 30 years' leadership experience in industry and professional services with more than 20 years' studying neuroscience and psychology. Here he provides new models and frameworks which are easy to understand and apply in any organisation, to significantly enhance the efficiency, effectiveness and sustainability of change initiatives like Lean, Six Sigma, Agile and ERP implementation projects.

Pricing options

For more pricing options, including discounts for charities and bulk buy for teams, please use the 'contact us' link at the top of this page.